What a Sports Agent Actually Does

If you’ve ever watched a big game and heard about a player’s agent, you might wonder what that person really does. In plain terms, a sports agent is the middle‑man who helps athletes get the best contracts, endorsements, and career advice. They talk to teams, negotiate salaries, and line up brand deals that can boost a player’s income far beyond what the team pays.

Most agents work for agencies that specialize in sports, but some operate on their own. The key is that they need a solid understanding of the sport, the market, and the legal side of contracts. Without that knowledge, an athlete can end up with a bad deal or miss out on big sponsorships.

How Agents Make Money

Agents typically earn a percentage of the contracts they negotiate. The standard cut in most leagues is 3% of a player’s playing contract and up to 10% of endorsement deals. Some agents also charge fees for services like financial planning or public relations, but those costs should be clear from the start.

Because agents get paid only when they close a deal, they’re motivated to find the best opportunities for their clients. That’s why a good agent will always be pushing for higher salaries, better performance bonuses, and lucrative sponsorships.

Choosing the Right Agent

Picking an agent is a big decision. Start by checking if they’re licensed with the relevant players’ association—like the NFLPA, NBPA, or MLBPA. A license means they’ve passed basic tests and follow the league’s rules.

Next, look at their track record. Ask about other athletes they represent and what kind of contracts they’ve secured. A transparent agent will gladly share examples and explain how they helped those players.

Trust is essential. You’ll be sharing personal information, career goals, and financial details. Make sure the agent listens, answers questions promptly, and respects your wishes.

Finally, consider the fit. Some agents focus on big‑name stars, while others specialize in up‑and‑coming talent. Choose someone who understands your sport’s market level and can tailor their approach to your goals.

In short, a sports agent can be the bridge between an athlete’s talent and the money that talent earns. Knowing how they work, how they get paid, and what to look for in a partner will help any player make smarter career moves. Whether you’re a high school star dreaming of college scholarships or a pro looking to renegotiate a contract, the right agent can make a real difference.